Virtual Home Staging: online techniques that help to sell properties

We are increasingly familiar with the concept of home staging and its meaning in Spanish: “poner en escena una vivienda”, when it comes to giving added value to a property, using different marketing techniques that manage to attract the greatest number of people and multiply the chances of sale.

Virtual Home Staging: online techniques that help to sell properties

We are increasingly familiar with the concept of home staging and its meaning in Spanish: “poner en escena una vivienda”, when it comes to giving added value to a property, using different marketing techniques that manage to attract the greatest number of people and multiply the chances of sale.

But we don’t always have sufficient budget for this, or the property might not be in the condition necessary for this type of technique to achieve the desired objective. For these reasons and also due to having suffered a pandemic, which in part has forced many sectors to replace face-to-face procedures with online ones, the concept of virtual home staging has arisen.

At WeRelocate BCN we tell you what virtual home staging is, and what techniques will help to sell a property.

Virtual Home Staging consists of a series of techniques that help to “stage a house’‘, but are done through images that allow you to digitally furnish and decorate a property – to improve the appearance of floors, walls and any element of a possible reform.

Using a computer programme and a certain number of high quality photos, a virtual home staging can be created so that potential buyers can really visualise the space and see all that the property has to offer.

This is a cheaper option than non virtual home staging, although this will depend on the quality and quantity of images that you want to hire.

The objective is the same in both cases – to create a welcoming and neutral environment that can reach a larger number of people in order to achieve a quicker sale. As with ‘real’ home staging, investing in virtual home staging techniques saves time and money, avoiding unnecessary physical visits, and improving the look and feel of a property in order that potential clients can see its true value, which also then translates into a revaluation of the property.

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